Call To Action

How 3 letters will get you more customers.

Have you ever read something and thought, ‘OK, now what's the point?

If so, they're certainly not using something you're not using either.

The ''CTA''.

CTA stands for Call To Action.
In other words, it's you asking your leads to do something.
It's literally what converts them into customers.

It must provoke an immediate action, taking them from the status of a simple lead to a committed customer.

Of course, if you ask them to send you a kidney, you won't get any response.

That's because there are criteria to meet, and the first of them is directly linked to the previous sentence.

Low threshold:

You have to make it easy for your customers to say yes.

At the same time, it has to be simple, and bring them value.

It has to be clear:

This is certainly the most important point of the CTA.
Your customer must clearly understand where you're taking them.

To do this, avoid complex language and use concise action verbs such as ‘Sign up’ or ‘Get started’.



Remember that confusing customers is the best way to lose them.
Less clutter, more conversion - get straight to the point.




It needs to be contrasting and attention-grabbing.



Create a sense of urgency:



The fear of missing out (FOMO) clearly drives them to act.


Using effective words like ‘Limited-time offer’, ‘Act now’ or ‘Don't miss out’ encourages them to act now, rather than procrastinate.



It's all about using powerful words that drive action and get your prospects where you want them to be.



P.S. Want to know how we can ensure every prospect is engaged by helping you increase your conversion rate?


Contact us today and let's carry out a free in-depth analysis of your situation.

We'll talk again soon.

Best reguards,
BAECHLER Hugo.